The Bread Factory is a Food Manufacturing bakery that makes deliciously crafted bread, cakes, and pastries. We are proud to craft products for our GAIL’s bakeries, neighbourhood grocery stores, restaurants, and more!

As our teams grow, we seek our next Brand & Shopper Marketing Manager to join our Grocery team.

Job Purpose

Owning and bringing our brands to life within the Grocery channel (GAIL’s, Bertinet & The Flour Station) through a variety of means: Packaging, Website, PR, Social, Sampling, Shopper marketing and in-store/online execution. You will work closely with the GAIL’s creative studio, our external partners & internal cross functional teams to deliver our strategy and ensure seamless and impactful brand & shopper marketing for our brands.

What does a Brand & Shopper Marketing Manager do?

Overall marketing strategy & execution

Build & execute 12-month plans for our brands that align with our brand objectives, category goals and shopper insights. Set the tools and resources to make this happen.
Collaborate closely with our marketing teams across the group to shape the vision & ensure that Grocery is included in overall GAIL’s plans.
Leverage the top line marketing plans for our GAIL’s in grocery range and working closely with the GAIL’s creative studio to brief and shape specific GAIL’s campaigns.
Manage & track Grocery marketing budget for the year to maximise ROI and & track performance against KPIs

Shopper marketing & display execution

Full accountability for the development & execution of fully integrated shopper marketing plans within our key Grocers.
Build & nurture external relationships with our key Grocery partners to execute creative plans to drive growth and unlock additional opportunities for our brands.
Own & lead on our branded display execution in-stores, ensuring excellent stand out & inspiring shoppers to purchase. Manage our external agencies who support with compliance to ensure our brand guidelines are always adhered too.

Packaging & Product

Own the packaging development cycle for our Bertinet & Flour station ranges, being the expert in the communication of messaging & brand on-pack.
Work closely with the GAIL’s creative studio on our GAIL’s branded packaging, ensuring this is fit for purpose in Grocery.
Play a key role in the development GAIL’s NPD projects in Grocery, being responsible for aligning our plans with the GAIL’s marketing & design teams and working closely with the NPD project manager to drive launches forward.
Be responsible for consistency and quality of our branded online presence (images, lifestyle, A+ content) including manging our relationship with brand bank.

Our team tells us you will be a great addition if you have:

Minimum of 4 years’ experience in similar role within the FMCG industry, ideally within a fast-growing brand.
Demonstrate a strong track record of delivering marketing campaigns & shopper marketing activation within a dynamic grocery environment.
Experience in packaging development & design.
Relationship builder: able to build strong relationships cross functionally internally & externally with our key partners to deliver our plans
Strong project management skillset: Organised and thorough, able to manage multiple projects with an ability to prioritise short and longer-term tasks
Strong presenting, storytelling and communication skills: You will be able to translate ideas into clear plans and confidently bring to life our brand values externally
Looking for a new challenge and reward of the SME environment, you’ll thrive with responsibility, independence, acting at pace but also getting stuck in!

What’s in it for you?

Free products on the job
Family-friendly policies such as enhanced maternity and paternity pay, and grandparents' leave
50% off GAIL’s discount card and 40% off at The Bread Factory & The Flour Station Markets. As well as access to our benefits platform
3 months career break with your job waiting for you when you return
Wellbeing benefits include 24-hour GP service, parties, Cycle-to-work schemes, and more…