The Bread Factory is London’s leading Artisan Bakery, known for award-winning breads, pastries, and cakes, supplying top-quality products across e-commerce, grocery, food services, and retailers such as our GAIL’s Bakeries nationwide. As our teams grow, we seek our next Brand Shopper Marketing Manager to join our team.

We Care about a Job Well Done:

Since 1993, we have been champions in traditional baking with the finest ingredients and techniques. We always do things the right way, not the easy way.

We Care about Baking:

At The Bread Factory, all our teams take pride in crafting beautiful, freshly baked loaves, pastries, and cakes. We are all passionate about our products and share knowledge among us all.

We Care about Each Other:

We always act with respect, empathy, and support to our employees, neighbours and customers.

We Care about Community:

We believe in minimising unsustainable practices and reducing waste. While ensuring we continue to provide everyone with nutritious high-quality food.

Every day is different at The Bread Factory, but here are some of the things you will be doing:

Build & execute 12-month plans for our brands that align with our brand objectives, category goals and shopper insights. Set the tools and resources to make this happen.
Collaborate closely with our marketing teams across the group to shape the vision & ensure that Grocery is included in overall GAIL’s plans.
Leverage the top line marketing plans for our GAIL’s in grocery range and working closely with the GAIL’s creative studio to brief and shape specific GAIL’s campaigns.
Manage & track Grocery marketing budget for the year to maximise ROI and & track performance against KPIs
Full accountability for the development & execution of fully integrated shopper marketing plans within our key Grocers.
Build & nurture external relationships with our key Grocery partners to execute creative plans to drive growth and unlock additional opportunities for our brands.
Own & lead on our branded display execution in-stores, ensuring excellent stand out & inspiring shoppers to purchase. Manage our external agencies who support with compliance to ensure our brand guidelines are always adhered too.
Own the packaging development cycle for our Bertinet & Flour station ranges, being the expert in the communication of messaging & brand on-pack.
Play a key role in the development GAIL’s NPD projects in Grocery, being responsible for aligning our plans with the GAIL’s marketing & design teams and working closely with the NPD project manager to drive launches forward.

Our team tells us you will be a great addition if you have experience in:

Minimum of 4 years’ experience in similar role within the FMCG industry, ideally within a fast-growing brand.
Demonstrate a strong track record of delivering marketing campaigns & shopper marketing activation within a dynamic grocery environment.
Experience in packaging development & design.
Relationship builder: able to build strong relationships cross functionally internally & externally with our key partners to deliver our plans
Strong project management skillset: Organised and thorough, able to manage multiple projects with an ability to prioritise short and longer-term tasks
Strong presenting, storytelling and communication skills: You will be able to translate ideas into clear plans and confidently bring to life our brand values externally

What’s in it for you:

Fresh bread daily to take home to enjoy with family and friends.
50% discount at GAIL’s and 40% off at The Bread Factory & The Flour Station Markets.
25 days holiday + bank holidays
Discounts and Savings from high-street retailers and restaurants
24-hour GP service
Cycle to work scheme

JENGRO24